How the webtoon booth at the Amazing Festival in Paris, France was successful in introducing the French to webtoons.

Naver Webtoon's booth at the Amazing Festival was popular and successful in introducing webtoons to the French market. This is likely because webtoons are a new and unique form of entertainment that the French have not been exposed to before. Additionally, the fact that a local French webtoon artist was present at the booth also helped to increase its popularity and appeal.

Naver Webtoon opened a booth at the Amazing Festival held in Paris, France from the 14th to the 17th and actively informed French locals of the Webtoon genre.

In particular, a signing event by a local French webtoon artist who is currently officially serialized on the Naver Webtoon French platform was very popular.

The Amazing Festival is an event that introduces and lets people experience popular culture that is attracting attention from all over the world.

This year, it was held for the first time in the form of Expo-in-EXPO of the large cultural festival 'JAPAN EXPO' held in Paris every year since 1999.

Unlike Japan Expo, which introduces Japanese popular culture such as Japanese cartoons, animations, games, and music, it is new to introduce only the popular culture of countries such as Korea, the United States, and Africa.

Naver Webtoon is the first domestic webtoon platform to enter the European market in December 2019 and is pioneering the initial webtoon market.

In fact, for the French, Japan has been the country that has quenched the thirst for exotic subculture, and this festival can be evidence that it has begun to seek an alternative.