In China's mobile game advertisement, Admiral Yi Sun-shin's civilization was marked as "China" and deleted, sparking strong criticism.

In China's mobile game advertisement, Admiral Yi Sun-shin's civilization was marked as "China" and deleted, sparking strong criticism.
"4399 Korea," a Korean subsidiary of Chinese game company "4399," has released its new mobile game "Era of Conquest" and has posted an advertisement introducing heroes in the game since the 16th.
Era of Conquest is a mobile strategy game featuring eight major civilizations in the world, including Korea, Japan, China, Rome, and Arab.
In the face of controversy, 4399 Korea said, "The operation team confirmed that the name was incorrectly written and immediately deleted it," adding, "There was an editing mistake during the image production process, and it was used in the advertisement without an inspection."
In 2020, the styling game "Shining Nikki" released by Chinese game company Paper Games introduced the "Hanbok" item costume to commemorate its entry into Korea.
In response, Chinese netizens argued that "Hanbok belongs to China," and when domestic netizens protested, the game company terminated the Korean version of the service.
Last year, Chinese netizens criticized "Gat" which appeared as an item in the Chinese game "Sky: Children of the Light."
In response, the head of the game company made remarks that considered Gat as Chinese culture, sparking criticism.

Appropriate noise is rather helpful for marketing, so there is a possibility that it was intended. Nationalism is also often used in noise marketing. However, such publicity stunts can cause unnecessary conflicts among consumers in each country. There should be more thoughtful international advertising to prevent these conflicts.