One of Samsung's signature colors is inspired by the color "Bora" which means purple in English

Galaxy S22 Purple color will be released on August 10th along with the Galaxy Unpack 2022 event. The color is inspired by the color "Bora" which means purple in English. This is one of Samsung's signature colors that have been present in various models since 2017.

The Galaxy S22 Purple color will be released simultaneously around the world, including Korea, the U.S., and Europe, on August 10, when Samsung's Galaxy Unpack 2022 will be held.
Samsung Electronics announced on the 27th that it will introduce a new color "Bora Purple" to the "Galaxy S22" equipped with a slim design and a 6.1 inch (153.9mm) display.
The Korean word "Bora" refers to the color of "Purple" in English, and the name "Bora Purple" is used in the same way around the world.
It has been applied to Galaxy series since 2017 as one of Samsung Electronics' signature colors.
Samsung Electronics first introduced purple as the Orchid Grey color of the Galaxy S8 and developed it in line with the trend since then trend.
It has been steadily introduced into various models, including Lilac Purple of Galaxy S9 and Mirror Purple of Galaxy Z Flip, Phantom Violet of Galaxy S21 Plus, Lavender of Galaxy Z Flip 3, and Violet of Galaxy S22 Plus.
An official from Samsung Electronics explained, "Purple is a color that is loved by everyone regardless of age or gender, and recently, it is a color reminiscent of Hallyu and K-pop."
In time for the unpack event in August, he added, "We will show you the latest foldable video containing BTS' new song 'Yet to Come' through landmarks around the world, including New York Times Square."
Samsung Electronics will present the latest foldable video containing BTS' new song "Yet to Come" to you through landmarks around the world, including New York Times Square.