Samsung's Galaxy Z Fold 4 and Flip 4 models are selling well.

Good news for Samsung, as their new Galaxy Z Flip 4 and Fold 4 models are selling well. In particular, sales have doubled in Europe and Latin America, and they are 1.5 times higher in Brazil and Mexico. The company is also seeing good results in Southeast Asia, where the purple color option is proving to be very popular.

The proportion of global sales of Galaxy Z Flip 4 and Fold 4 was counted as 6 to 4, indicating that Fold was doing better this time compared to the  previous generation.
In the case of Europe, Benjamin Brown, executive director of Europe marketing team, said at the IFA 2022 press conference held in Berlin, Germany that the initial shipments of the Galaxy Z Flip 4 and Fold 4 doubled compared to the previous one, achieving a new record in the early stages of sales.
According to Samsung Electronics, India, which started selling Galaxy Z Fold 4 and Flip 4 on the 2nd, recorded 1.7 times more performance than the previous model and 1.4 times more performance in Southeast Asia.
Major countries in Latin America such as Brazil and Mexico started selling on the 9th and achieved about 1.5 times more sales than the previous model, indicating that the atmosphere at the beginning of the launch was good.
While the graphite color of the Galaxy Z Flip 4 is generally popular, the purple color was overwhelmingly popular in Southeast Asia and other regions with a strong "Korean Wave."'
The Galaxy Z Fold 4 was similar in all regions, with sales of gray green, phantom black, and beige colors being 4 : 4 : 2.

Samsung's new foldable product is doing well in Southeast Asia and Latin America as its completeness increases. Samsung was also surprised by the reaction from Japan, where Korean products were neglected.