Samyang Foods Announces that the Cumulative Sales of the Buldak, Fire Chicken Brand Exceeded 4 Billion Units.

Samyang Foods announced that the cumulative sales of the Buldak, fire chicken, brand exceeded 4 billion units.
Fire Chicken Stir-fried Noodles, which was first released in 2012, showed various series of products such as Carbonara Fire Chicken Stir-fried Noodles and Jjajang Fire Chicken Stir-fried Noodles, achieving explosive growth for 10 years after its launch.
After achieving 1 billion cumulative sales in 2017, 2 billion in 2019, and 3 billion in 2021, it has surpassed 4 billion in just one year, showing a steady performance.
Thanks to the global popularity of the buldak brand, which is currently exported to more than 90 countries, Samyang Foods is expected to achieve 400 million dollars in exports this year after achieving 200 million dollars in exports in 2018 and 300 million dollars in 2020.
It is also active in developing export-only products that suit the tastes of local consumers, such as "Habanero Lime Buldak Stir-fried Noodles," which recently targeted U.S. consumers.
In the second half of the year, new products are set to be released for consumers in Asia.

An official from Samyang Food said, "The fire chicken brand has now grown from Korea's representative spicy K-SPICY brand to a global representative K-Food brand that delivers a culture of fun and challenge to people around the world."
In April, it participated in the BTS concert in Las Vegas as the main sponsor.

In Korea, it was only one of the criticized instant ramen, but it has been a popular gust for 10 years abroad.
The company's marketing strategy is very successful. It has created a fun and challenging brand that is popular with consumers all over the world.