SKT revealed SUA, the new advertising model: Virtual Human.

There are promotional materials circulating that the woman, who worked with Jang Won-young on the sofa affectionately, is a new model who was selected by a surprise, and what is the story?

SK Telecom announced that it has selected "Virtual Human", named "SUA," as the main advertising model for its flagship AI (Artificial Intelligence) service "A." (Aidat).
This is the first case in which everything from face to voice is made into AI and applied to advertisements.
In the advertisement, it appears as a friend with idol Jang Won-young, an exclusive model of SK Telecom, and delivers major functions of A-DOT's new service, "A.TV."
Sua was produced by extracting facial movement information based on the edited version of the body model (real person), matching it with Sua's face in OnMind, a 3D virtual human development company, and quickly synthesizing the edited version.
SK Telecom has applied its own AI-based voice synthesis technology to add more natural vitality to Sua's delicate facial expression.
OnMind is a company that SK Square, which was split by SK Telecom and launched as an investment company, chose as its first investment destination.
Starting with this advertisement, SK Telecom expects business synergy with SK Square to be further strengthened.
Meanwhile, A-dot TV is a service that recommends channels or programs based on customers' viewing history and preferences, and customers can use content for free without advertisements.
So far, most of the advertisements featuring Virtual Human have been made with voice actor dubbing, and talking with AI voices made with their own technology is the first time. This advertisement has made everything from face to voice into AI and applied to the footage.

However, the body is still synthesized by photographing real people. And the expression and voice are ultimately based on human input. It is essentially no different from wearing a doll. Only one model job has disappeared.

The virtual human's movement in the ad is based on a real person, but the voice is synthesized by SK Telecom's AI-based voice synthesis technology.

This is an interesting development, and it will be interesting to see how it progresses in the future. It is definitely possible that more and more jobs will be replaced by AI, but there will always be a need for human interaction and that there will always be a place for humans in the world.