Swing Announces It Will Launch An E-Scooter Sharing Service In Japan

Swing announced on the 15th that it will launch an e-scooter sharing service in Japan.
Swing will officially start its service in Tokyo on the same day and operate 500 e-scooters.
In Japan, half of the population uses bicycles as a major means of transportation, and since COVID-19, demand for personal mobility such as e-scooters, electric bicycles, and motorcycles has also increased rapidly.
In particular, as the recent revision of the Road Traffic Act, the mandatory requirement of the e-scooter license is deleted, and the use of shared services is expected to be further stepping up.

Last year, Swing completed the establishment of a subsidiary composed of Japanese locals and has been preparing to provide services optimized for the Japanese mobility environment.
In the future, electric bicycles and electric motorcycles are also launched in order to become Japan's largest micro-mobility company.

As of July, Swing achieved 1.6 million subscribers in Korea and exceeded 560,000 monthly users (MAU), ranking first in the domestic personal mobility industry.
Recently, it has been selected by the Ministry of SMEs as a special guarantee of reserve unicorns proving its growth and innovation.

However, in Korea, where the market opened before Japan did, various accidents and complaints surrounding these services are pouring in, and the industry itself is rapidly shrinking. The company's position to find a way by overseas expansion makes sense.

It is important to keep in mind the various accidents and complaints that have arisen in Korea. I think it would be beneficial to learn from these complaints and try to avoid them in the future.