Tmax Launches SuperApp, an App Platform that stimulates the government market?

Tmax Chairman Park Dae-yeon argued that the no-code platform SuperApp, which encompasses companies and individuals usage, suggests ways to resolve IT polarization. Beyond the simple method of integrating various individual services in one app, anyone with novel ideas can freely implement the desired service. Through this, users can create and use hyper-personalized services and platforms in all areas of their lives, including business, work, and daily life, without installing individual applications that are suitable for their purpose.
Tmax Cloud CEO Kong Sang-hwi said, "The Tmax SuperApp will lead a change in the global economic and social paradigm of creativity and freedom beyond providing daily and work convenience. Through this, we will help individuals and groups in all areas, including individuals, large companies, small businesses, local governments, and government agencies, and contribute to strengthening the nation's technological competitiveness."
The company explained that the Tmax super app will close the era of developers and open the era of super apps.
This is because Tmax SuperApp's 'SuperApp Studio' can easily and quickly develop high-quality and competitive apps. They argue that if you use a super app, you can create a world where you and your app are synchronized through a "company as a service (CaaS)" world that services the company's operation itself, and an app that knows you better than me.

The company is trying to argue that their platform is better because it is more open and anyone can create and use apps on it. They also argue that their platform is more efficient because it doesn't require developers to procure different apps for different purposes.

You can see typical marketing that expresses abstract arguments through press conferences and encourages press to write articles and stimulates the government as a result.